Just about everyone has a website these days, but few of those sites take full advantage of the sheer, global power of the Web. 

Together with our solution partners, WebGenius™ and iMC2, we provide an integrated e-marketing and content management solution which enables our tourism and professional service clients to reach, retain and communicate with the customers and clients they want. 

Our e-marketing toolkit provides you with:

Search engines magnets: Tools and methods to attract targeted traffic from major search engines such as Google.  After all, what’s the point of having a website if no one knows it’s there?  Targeted traffic + persuasive content + calls to action = sales, leads…and customers!  Targeted keywords, Google AdWords and search friendly architecture are part of our proven methodology.

Conversion machines: Professional looking website with a steady stream of visitors but no customers?  Convert them using calls to action and persuasive content.  Interact with your visitors, answer their questions, spark their desire and persuade them to take action.

Database e-marketing: Fact:   The vast percentage of your revenues           come from existing customers. Fact:   A small increase in the level of their           customer loyalty can translate into as             much as an 80% increase in your bottom line           profits. Why?: It costs far less to market to existing           customers than to find new ones.  Web Genius’s sophisticated direct email marketing software and methodologies can help you increase customer satisfaction and retention, and achieve higher response rates by sending high-impact, targeted email communications, e-newsletters and promotions targeted to your customers’ specific needs or interests. Your marketing database is the core of your WebGenius™ solution, allowing you to send targeted email newsletters to generate sales, website visits and strengthen customer relationships.

Personalised website content: Personalised communication with your customers need not be forgotten in this electronic age.  Once you capture information about your customers such as their requirements, preferences, spending patterns, etc you can design content that relates to them individually.  In other words, WebGenius™ enables you to construct e-newsletters, HTML emails and other electronic communications to: address customers by name provide them with information which is relevant to them (and eliminate irrelevant information), eg language, location, culture, activities, interests, aspirations, historic spend….

• Data centre      
  Contains your marketing database and provides for a range of facilities including, data import and export, email bounce management and suppression list management. 
   

• Site centre       
  Content management system which optimises and understands the way search engines work.
   

• Message centre 
  Enables you to produce targeted emails and e-newsletters.
   

• Delivery centre 
  Enables you to segment electronic mailings of emails and e-newsletters and schedule mailings (eg to correspond with events or even a customer’s birthday.
   

• Commerce centre         
  A secure e-commerce facility for the sale of merchandise or services through the site.
   

• Dialog centre    
  Includes four tools to generate interaction between you and your customers:  Q&A archives, blogs, forums and a comments section.
   

• Loyalty centre   
  Opens a direct channel between you and your customer via loyalty strategies.
   

• Event centre     
  Manages the on-line sale of tickets and other functions.
   

• Image centre    
  Manages the upload, view, delete and resize of images used on the your website and in email and newsletter publications; also handles PDFs, Word, Excel and PowerPoint documents. 
   

• Statistics centre
  Monitors visits, pageviews, database sign-ups, search engines, keywords, form submissions, downloads, external ads, as well as email open rates, clickthroughs, forwards to friends, bounces and unsubscribes.

Contact us to discuss your requirements.  WebGenius™ is supplied on a licensed, ASP basis, but we are most happy to provide it on a fully managed or outsourced basis where we take on your e-marketing jobs or even a hybrid basis where you do what you can, and outsource the rest to us.